О журнале

Аннотация: (English) Composite and complex technical and technological modules and innovative technical solutions are equivalent to integrative inventions. New opportunities in design and testing the performance of technical solutions are also added by elements of compositional design solutions and they become the main criteria for the tools and methodology of industrial design; The introduction of new technologies, the use of new materials, the replacement of traditionally accepted production methods with unusual ones, which help and are an indispensable condition for a technological leap or breakthrough, increasing production efficiency, is now commonly called an innovation process; This process in the conditions of different technical and technological cultures, in the conditions of different levels of starting positions for the beginning of the initiated process of innovation, can differ significantly, but the most urgent need for the beginning of such a process exists and this fact does not raise any doubts; And if at the beginning of this process the innovative breakthrough had a local significance and was observed in the field of high technologies, microelectronics and so-called nano-scale technologies, then today the innovative process is becoming more and more directed towards classical, basic technologies, energy, medicine, transport, that is, it covers all fundamental spheres of human activity.

Аннотация: (English) Psychological barriers and compositional technical solutions – as an inevitable basic pushing basis for the creation of software products – equivalent to complex integrative inventions – become the main topic of brainstorming in the context of creating smart technologies; The emergence of information technologies and a sharp reduction in the time cycle intended for the development and transformation of an inventive idea into a truly necessary, marketable and marketable product, the complication of the technical and technological components of new products, causing a proportional increase in the cost of manufacturing prototypes of the invented product and their testing, force us to consider in a completely new way the possibility of creating technical solutions with auxiliary innovative functions. Now, if an inventor wants his innovative ideas to be used, he must be more versatile and must possess not only the technique of foresight, intuition and, to a certain extent, a developed imagination, but also be a practically multidisciplinary specialist, at least feeling and (better if) well understanding the commercial and consumer demands of the market, regardless of stereotypes and the psychological barriers associated with them.

Аннотация: (English) Even the boldest and most seemingly brilliant commercial and technological idea requires deep professional evaluation before it can become the foundation of an innovative project. Organizational issues, in virtually any new project, inevitably involve additional systemic coordination of knowledge levels and the technical-technological preparedness of the project team members. As practice shows, even an ambiguous understanding of tasks and technical development requirements—caused by differing foundational knowledge and experience, as well as disparities in technical-technological culture among individuals from countries with uneven technological development—can significantly influence project outcomes. Therefore, in the early decision-making stages, a clear and feasible methodology for deep and multidisciplinary search across available information arrays is required. Typically, the search methodology—and most importantly, the methods of evaluating search results—demand much deeper knowledge in specific scientific and technical domains, and at the most advanced levels. Project partners who previously had experience in real invention practices can certainly utilize their accumulated patent search experience, but such experience quickly becomes outdated. Every new direction in technological advancement instantly demands an adequate response in assessing the novelty potentially embedded in a declared idea for a new product. To clearly formulate and assign tasks to the project team, it is necessary—considering the dynamics of the technology sector relevant to the new project—to develop a survey-based analytical matrix document. In this document, the primary search operations focus on analytically assessing distinctive features and positive effects precisely at the intersection of classical exact sciences.

Аннотация: (English) This study examines the features and challenges of integrating CRM systems into sales management in tourism organizations. The relevance of the topic is driven by the growing importance of CRM tools in this sector, where personalization of customer experience, automation of business processes, and integration with digital platforms have become key factors in enhancing and maintaining competitiveness. Despite the extensive body of research in this field, significant contradictions remain regarding the determinants of successful CRM integration. Some researchers emphasize technological aspects, while others focus on strategic customer relationship management. The objective is to identify key methodological approaches to CRM system implementation in the tourism industry and outline prospective directions for further research. It is concluded that successful integration requires a systematic approach, including data quality management, strategic customer interaction, and system adaptation to the specifics of the tourism business. The author's contribution lies in systematizing scientific perspectives on the discussed issue and identifying underexplored aspects. A proprietary vision of the CRM system integration algorithm for managing sales in tourism companies is presented. The proposed sequence considers contemporary challenges and trends, incorporating innovative elements with their justification. The findings will be valuable for tourism industry professionals, CRM tool developers, researchers of digital management technologies, and practicing managers involved in implementing automated customer interaction systems.